BUILDING YOUR AUTHENTIC PERSONAL BRAND
This week, I had a very successful speaking engagement to discuss How to Build your Personal Brand at Different Stages in your Career. The event was held at CBS Studios in conjunction with the CBS Diversity & Inclusion team and ColorComm, a professional development organization for Women of Color in Communications.
I truly enjoyed sharing my knowledge with the ladies and answering as many questions as I could on this subject.
One of the things I realized though was how many of us are still struggling in this area. So many of us know we should probably build a personal brand, but have no idea where to start. We also continue to deal with unconscious bias from others which can affect how we are perceived.
My overall theme and message to the ladies was this:
YOU ARE IN CONTROL OF YOUR BRAND. DO NOT ALLOW OTHERS TO DEFINE YOU FOR YOU. GET IN THE DRIVER’S SEAT AND TAKE CONTROL.
Here are 3 foundational concepts I shared to get started on creating your personal brand:
1. Begin with Intention
You should probably know that whether or not you decide to work on your brand, you have one anyway. EVERYONE HAS A BRAND. You could work on it intentionally. Or not. You could decide to simply focus on working as hard as you can at your job. That is your brand.
So you may as well decide today to intentionally control the messaging you are communicating to others at work.
2. Know Yourself More
I know this sounds super simple, right? You are probably thinking, “Of course I know myself.” But how intimately familiar are you with your strengths, weaknesses, habits, idiosyncrasies, personality type, likes and dislikes, etc. Are you an introvert or extrovert?
“Be Yourself. Everyone else is already taken!” - Oscar Wilde
Knowing yourself more deeply will allow you to create a brand that is authentic to you. If you are trying to copy someone else’s brand, it will never feel real to you. Or to anyone else. Also, it’s exhausting.
As I shared with the ladies this week, “I am an introvert. I will never be an extrovert. I will never be the biggest joke teller in the room. So, I had to find ways to get the right kind of attention in a way that was authentic to me.”
3. Know what you want
What do you want out of your career? Out of life? Do you want to be the next Black Woman CEO of a Fortune 500 company? Or do you want to become a seasoned Senior Manager who knows her stuff and is killing it? Your brand will probably vary depending on your goals. If you still don’t know what your ideal career or job looks like, complete a FREE Career Design Workbook to get started.
If you are interested in building a brand that gets you noticed by the right people, one that is irresistible and makes you highly sought after, then I invite you to take the first step and schedule a FREE Discovery Session and let’s discuss your career goals and how to create a brand that helps you get there!